A webinar for edtech companies who want to make marketing to meet modern school demands:
A webinar for edtech companies who want to make marketing to meet
modern school demands...
Impact data: your secret weapon for marketing success
Stop leaving school sales to chance. Start using product insights to build winning marketing strategies.
This free webinar, co-hosted by ImpactEd and Bee Digital,
will show you how product impact data can help you build a marketing strategy to lift lead quality, reduce churn, and
smash sales targets.
WHEN? Thursday 19th October 11am GMT
This webinar is over.
You can watch the recording below:
Impact data: your secret weapon for marketing success
Stop leaving school sales to chance. Start using product insights to build winning marketing strategies.
This free webinar, co-hosted by ImpactEd and Bee Digital, will show you how product impact data can help you build a marketing strategy to lift lead quality, reduce churn, and smash sales targets.
WHEN? Thursday 19th October 11am GMT
The pandemic forced schools
to try
👉 everything 👈
They’ve been drunk on a huge range of free and paid edtech, platforms, and apps.
And, now lockdown funding is drying up, they're left with a morning-after headache.
Schools can’t keep paying for everything. So how do they know what to retain and what to drop?
In March 2023, EdWeek’s Market Brief uncovered 4 key measures US School Districts will use to weigh renewals or purchases:
55%
Data showing student impact
53%
Ability to pay out of State or local funds
49%
Teacher feedback in own school district
47%
Data showing teachers are using the tool
The pandemic forced schools
to try
👉 everything 👈
They’ve been drunk on a huge range of free and paid edtech, platforms, and apps.
And, now lockdown funding is drying up, they're left with a morning-after headache.
Schools can’t keep paying for everything. So how do they know what to retain and what to drop?
In March 2023, EdWeek’s Market Brief uncovered 4 key measures US School Districts will use to weigh renewals or purchases:
55%
Data showing student impact
53%
Ability to pay out of State or local funds
49%
Teacher feedback in own school district
47%
Data showing teachers are using the tool
And this isn’t limited to the US. Every school everywhere, with shrinking budgets, are asking suppliers, publishers, and vendors the same tough question:
“Prove it”
Whether you like it or not, there is a notable trend in “impact demand” schools are making on edtech and educational suppliers.
Schools and MATs are starting to use new frameworks, diagnostic tools, and other independent services to assess and decide whether to keep or bin your product.
It may not feel like it but this is a good thing if you know how to a) unearth your product impact data and b) use it to effectively market your product.
Because marketing a product that’s proven to work is much easier than marketing a product that isn’t.
To help edu companies meet this challenge we’re co-hosting a free webinar with market-leading edtech research company ImpactEd that will explore how to prove your product’s impact AND how to use that to weave marketing magic.
Are you ready to see all the smart ways you can leverage product impact data to:
freshen up your product positioning
learn what your audience really cares about
improve your marketing strategy to get better leads
And this isn’t limited to the US. Every school everywhere, with shrinking budgets, are asking suppliers, publishers, and vendors the same tough question:
“Prove it”
Whether you like it or not, there is a notable trend in “impact demand” schools are making on edtech and educational suppliers.
Schools and MATs are starting to use new frameworks, diagnostic tools, and other independent services to assess and decide whether to keep or bin your product.
It may not feel like it but this is a good thing if you know how to a) unearth your product impact data and b) use it to effectively market your product.
Because marketing a product that’s proven to work is much easier than marketing a product that isn’t.
To help edu companies meet this challenge we’re co-hosting a free webinar with market-leading edtech research company ImpactEd that will explore how to prove your product’s impact AND how to use that to weave marketing magic.
Are you ready to see all the smart ways you can leverage product impact data to:
freshen up your product positioning
learn what your audience really cares about
improve your marketing strategy to get better leads
A few things
you'll learn
60 mins. A bunch of slides. Loads of practical takes aways.
🧑🏽💻
Discover how to gather the
(right kind) of data.
🤖
Why impact data helps you
sculpt a better product.
🫡
Fed up with churning customers? We'll look at leveraging impact data to keep schools loyal.
🏃🏽♀️
How to stop over analysing and start being data confident.
😎
The most effective tactics to blend impact data into your marketing.
🤜
The best ways for your customers to share outcomes with stakeholders.
👩🏾🏫
Why the schools market is shifting and why you don't want to be left behind.
🙌
How to distribute your impact data to the right people at the right time.
🎯
How to use impact data to position your brand more effectively.
A few things
you'll learn
60 mins. A bunch of slides. Loads of practical takes aways.
🧑🏽💻
Discover how to gather the
(right kind) of data.
🤖
Why impact data helps you
sculpt a better product.
🫡
Fed up with churning customers? We'll look at leveraging impact data to keep schools loyal.
🏃🏽♀️
How to stop over analysing and start being data confident.
😎
The most effective tactics to blend impact data into your marketing.
🤜
The best ways for your customers to share outcomes with stakeholders.
👩🏾🏫
Why the schools market is shifting and why you don't want to be left behind.
🙌
How to distribute your impact data to the right people at the right time.
🎯
How to use impact data to position your brand more effectively.
The practical stuff
Who is the webinar for?
Anyone who sells or markets edtech products and services to schools.
Is it free?
Yep.
When is the webinar?
Thursday 19th October 2023 / 11:00 GMT
What's the format?
You claim your free webinar spot and turn up on the day. We'll send you the Zoom link by email.
How long will the webinar last?
We expect it to be about 60 minutes.
I can't make that date. Will it be recorded?
No, sorry. But we will be blogging and posting all the important stuff afterwards, so keep an eye out on our socials.
Meet your
webinar hosts
Bryan Plumb
CEO, Bee Digital
Bryan has over 15+ years of experience running education marketing agency Bee Digital, delivering high performing campaigns for some of the world’s largest education companies and most innovative start-ups.
Kristy Evers,
Director of Impact Partnerships
Passionate about evidence-led practice and policy to improve outcomes for young people, Kristy Evers leads ImpactEd's growing Impact Partnerships department, collaborating with diverse education organisations, from charities to universities to edtech companies.
Don't wait to catch up.
Your customers are changing.
Will you change to meet them?
Reserve your space
Thursday 19th October 2023, 11:00am GMT
The practical stuff
Who is the webinar for?
Anyone who sells or markets edtech products and services to schools.
Is it free?
Yep.
When is the webinar?
Thursday 19th October 2023 / 11:00 GMT
What's the format?
You claim your free webinar spot and turn up on the day. We'll send you the Zoom link by email.
How long will the webinar last?
We expect it to be about 60 minutes.
I can't make that date. Will it be recorded?
No, sorry. But we will be blogging and posting all the important stuff afterwards, so keep an eye out on our socials.
Meet your
webinar hosts
Bryan Plumb, CEO
Bryan has over 15+ years of experience running education marketing agency Bee Digital, delivering high performing campaigns for some of the world’s largest education companies and most innovative start-ups.
Kristy Evers,
Director of Impact Partnerships
Passionate about evidence-led practice and policy to improve outcomes for young people, Kristy Evers leads ImpactEd's growing Impact Partnerships department, collaborating with diverse education organisations, from charities to universities to edtech companies.
Don't wait to
catch up.
Your customers
are changing.
Will you change to
meet them?
Reserve your space
Thursday 19th October 2023, 11:00am GMT
Copyright Bee Digital 2023.